Farrah Wilder

Farrah Wilder is a dynamic real estate leader and innovator dedicated to shaping the future of the industry. As the founder and CEO of heygent, she is developing a web-based platform that uses AI to help home buyers and their agents navigate the home purchase process. Farrah is widely recognized for her leadership in fair housing, real estate diversity, and buyer representation, and she actively writes, speaks, consults, and creates resources to support real estate professionals in serving diverse communities.

A former Chief Diversity, Equity, and Inclusion Officer at the California Association of REALTORS®, Farrah led fair housing and inclusion initiatives, co-authored fair housing training, and helped develop a closing cost grant program for first-time home buyers from underserved communities. Her consulting clients have included the National Association of REALTORS® and the Chicago Association of REALTORS®.

Farrah brings a deep understanding of land’s power to sustain life, build wealth, and create opportunity. Her mission is to ensure that everyone has the chance to own property and thrive.

Current Projects

heygent

Farrah is the CEO and founder of heygent, a real estate technology startup in development that is reimagining the home-buying experience with the power of next-generation AI. heygent will be a smart, centralized platform designed to automate time-consuming tasks for buyer’s agents—enhancing their organization, responsiveness, and communication. Not only will heygent support agents and teams managing large, multi-client workloads but it will also empower buyers with clarity and confidence through the home buying journey.

Consulting

Farrah helps real estate associations and multicultural organizations develop fair housing and diversity events, training, and inclusion initiatives tailored to their unique needs. As a subject matter expert on fair housing and buyer representation, she helps organizations create impactful courses and programming that support their members. She has contributed to major fair housing training initiatives, including NAR’s Fairhaven, and designs educational content aimed at promoting solid buyer representation practices and advancing equity in real estate.

Agency Refined

In collaboration with Dr. E’toile O’Rear-Libbett, Farrah offers courses and materials on buyer representation. Our proven system boosts efficiency, enhances the client experience, and increases referrals. We offer live webinars, recorded content, and in-depth training on buyer representation—covering topics such as effective initial meetings, negotiation strategies, getting offers accepted, and building scalable systems. The program also features actionable tools, downloadable templates, and other resources to help agents streamline their processes and deliver exceptional service.

Writing and Speaking

Farrah speaks and writes on diversity, equity, inclusion, fair housing, and buyer representation in the residential real estate industry. Her blog is called Art of Buyer Agency and she has contributed extensively to national and state REALTOR® publications, focusing on diversity, fair housing and strategies to address homeownership disparities. She presents nationwide to real estate organizations, delivering impactful talks on inclusion, housing policy, the history of fair housing, and expanding access to homeownership for first-time buyers and those with less generational wealth.

Testimonials

  • "Farrah changed our life the day she got our offer accepted in the competitive Bay Area market. I have referred her to a number of people throughout the years who also have successfully bought or sold homes. I can't say enough about her professionalism, knowledge, and compassion. Her background in civil rights law made me trust that she was not only socially minded but that she could negotiate and understand contracts. "

    — Carrie M. | Oakland, CA

  • “I can't recommend Farrah highly enough. She is smart, knowledgable, thoughtful, honest, supportive, and on top of every detail. Her integrity and kindness are what drew me to Farrah initially, but her perspective and patience are what made the nerve-wracking process of buying a new house pleasant instead of awful. And we are now living in a house we adore!”

    — Tricia M. | Oakland, CA

  • "Farrah is the BEST! She 100% involved, pretty much 24/7, through the whole process. Because of her integrity and the respect and connections she has within the Bay Area real estate world, working with Farrah is a huge asset in this competitive market. She supported us in selling a duplex in Oakland and buying a condo in Alameda. In both cases, there were sensitive issues (tenants, property management, HOA, owners, etc.) that she handled with grace, efficiency and humanity. We really liked working with Farrah and we got exactly what we wanted from our sale and our purchase (who can say that?!?)."

    Kat W. | Oakland, CA

  • "For each market, Farrah had the right advice. She is very good at determining what to offer to get your offer accepted in this market. Not only is Farrah great at figuring out the terms and price for offers, but her team is very detail oriented and very well-connected. Even after the transaction, she has been available to help answer all of the questions that come with buying my first home and that is appreciated! "Farrah's List" seems to keep adding value as time goes on. It seems like she's "got a guy" for everything! I decided to work with Farrah and her team because I have worked with countless realtors over the 17 years that I've been in the mortgage business. Farrah's attention to detail is unparalleled.."

    — Jay S. | San Francisco

  • "Farrah is incredibly organized, patient, and diligent about making sure you understand what is happening and what to expect. Farrah and her team are so professional I literally closed on my house by phone from the side of the road on vacation in Costa Rica. I didn't fully realize how great Farrah is with the details and process until I had to deal with other agents while assisting a friend with his house purchase. I am a first time home buyer so she also had to deal with my fear and confusion and apprehension and she handled it all with compassion and knowledge. It is a tough market out there and I'm just grateful to have had a realtor who was a true partner in the process."

    Gary P. | Oakland, CA

  • "Farrah took me on a journey from fear to abundance and for this, I will always be so gratefu!. Farrah and her team are impeccable with details, responsiveness, warm, thoughtful and so completely competent! I highly recommend Farrah especially if you are a first time home buyer and want to be in the best of hands. When I would mention Farrah to other realtors, people immediately smiled. She has earned herself a terrific reputation even with her competitors."

    Vini B. | San Francisco, CA

  • "Farrah is a wonderful agent. As a first-time homebuyer, I bought a small house in the Fruitvale. I never felt like I got less attention from Farrah because I was buying a modest house in a "less desirable" neighborhood (more desirable to me, but that's another story). Farrah was always very fun to spend time with, professional but relaxed and true to herself. She also was always on the ball--if I asked her the status of an issue, I could be sure that she had already checked into it. My loan process was not easy--I was participating in Oakland's first time homebuyer program. I recommend her as a saavy and diligent RE agent, as well as being a very nice person and easy to work with."

    Dan C. | Oakland, CA

  • "Farrah was fantastic! She was so on top of everything so we didn't he to be. We started out looking for a 3/2 in Berkeley. We soon came to understand that we were priced out of the 3/2's. After many declined offers, Farrah made a video as a part of our offer package that made the owner accept our offer over other higher offers. We are very excited about our 3/2 in Berkeley!"

    Darya B. | Oakland, CA